📰Press and mentions

Selected coverage of Playtronica from independent publications, festivals, and the music-technology press. We update this page when something substantial lands; for press enquiries write to [email protected] with the subject Press — [outlet].

Founder interviews

• Metal Magazine — "Sasha Pas tells Playtronica's story" — long-form interview with the founder on the studio's beginnings and the minimalist design approach.
• Playtronica shop blog — "Sasha Pas interview" — the canonical founder story.

Device reviews and feature pieces

TouchMe and Playtron

• Designboom — "Playtronica's MIDI device turns vegetables into musical instruments" (March 2020) — TouchMe + Playtron feature on one of the largest design publications.
• MusicTech Germany — portfolio entry — overview of the Playtronica product line.
• Artuu Magazine — "Dal tocco al suono" — Italian feature on the touch-to-sound idea.
• SweetNSour Magazine — "Playtronica: When touches have a sound" — feature interview.

Biotron

• Synthtopia — "Playtronica Intros Biotron MIDI Controller For Plants" (October 2024) — launch coverage.
• Matrixsynth — "Introducing the Biotron from Playtronica" — the bioelectric MIDI controller, in depth.
• Gearnews — "Drumbeam, Biotron and the History of MIDI" — Biotron in the wider context of recent MIDI innovation.

Orbita

• SonicState — "Bristronica 25: Playtronica Orbita" (September 2025) — hands-on coverage from Bristronica 2025.
• Yahoo Entertainment video review (June 2025) — Orbita walkthrough.

Festivals, exhibitions, and museum collaborations

• Centre Pompidou (Paris) — MИR: A Journey into Space and Sound (summer 2018) — month-long installation covered by FactMag and TYPICA.
• Garage Museum of Contemporary Art (Moscow) — workshop "The Rhythm of Color" — early prototype work that later became Orbita.
• Palais de Tokyo (Paris) — ongoing collaboration on contemporary-arts workshops.
• Tretyakov Gallery (Moscow) — sound installation programme.
• Exploratorium (San Francisco) — interactive station for the science-museum audience.
• Sónar+D (Barcelona) — Playtronica was founded in 2014 after a visit to the first Sónar+D, and has shown at the festival across multiple editions.

Brand performances

• Hermès — three-hour live improvisation inside the Manhattan flagship, with Hermès accessories used as instruments.
• Issey Miyake (Tokyo) — a collaboration tying sound to the raw materials of the garments.
• IKEA — interactive launch events.
• Nike — event activations.

Essays and cultural pieces

• Real Life Magazine — "The Sounds of Silence" — essay on the ongoing pursuit of communication with plants; Playtronica appears as part of a broader cultural story.
• Mandy Martinez — "The Future of Music: How Playtronica is Tuning Us Back to Nature" — long-form Substack essay.

For press enquiries

Write to [email protected] with the subject Press — [outlet name]. We reply within 2 business days with high-resolution photography, a one-paragraph studio bio, and (if relevant) a loan device for review. Hands-on review units go out to reviewers with verified outlets and a stated publication window.

Ask the community

🤝 For non-press questions about live and installation work, see the Playtronica Friends Facebook group (4,400 members) or the community page.

Still stuck

For anything that does not fit the categories above, write to [email protected]. We aim for 24 hours, but a reply may take up to 3 business days.